Free Lay’s chips via QR code during the Super Bowl
- Status
- Active
- Published
- 2026-02-09
Lay’s is launching a giveaway of free chips as part of its brand relaunch through Super Bowl TV commercials featuring QR codes displayed during the broadcast. To participate, scan the code from the "The Last Harvest" or "The Lay’s Challenge" ad, after which the first 100,000 participants in the US can receive delivery of fresh Lay’s chips within 72 hours. If delivery is delayed, the brand will compensate for the wait by sending 1 pack of Lay’s monthly for 1 year, increasing the value of participation without additional actions. The promotion is designed for mass engagement and combines offline advertising with direct digital product delivery to homes.